But in a world oversaturated with #beauty and #bikini shots, niche influencers are on the rise, too. We’re familiar with the concept of Instagram influencers – people who live polished and perfect lives that we love (and hate) to follow. ‘Disney is an escape from the worries and stresses of our day-to-day lives’: an ice-cream picture from AJ Wolfe, who runs the Though usually not officially affiliated with the brand itself, people who photograph themselves in Disney parks have collectively earned a small fortune by posting about the mouse. Wolfe is one of hundreds of people who make a living posting Disney content online, and one of many millions who enjoy consuming it. It’s such a marked escape from the worries and stresses of their real, day-to-day life.” For years, “Disney was an absolute obsession for me,” she says. “I think that’s why Disney approaches ‘obsessive’ levels for some people. “I like to say Disney World is the opposite of New York: perfectly manicured, cultivated happiness versus the gritty reality of the city that never sleeps,” she explains.

“It’s an unsustainable way of living if you’re there every day,” she says, “but if you’re only there for a few days…”Ī decade ago, Wolfe relied on credit cards to pay for her frequent Disney trips. On those days, she gets up at 6am, visits the park, tastes and takes pictures of the food and works until 2am editing content.

Wolfe, 41, travels to Disney World once a month.

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